i heard a rather interesting radio ad for a campaign raising awareness of hepatitis C, it is part of a campaign covering also press and tv (the latter two I have yet to see). the rather bizaare set up went as follows:
"Have you ever pranged a mates car? Have you ever pulled a sickie after a night on the lash? ...Have you ever been to a party with some mates... and ended up injecting drugs?"
Strikes me as quite a big leap.
