brylcreem "effortless"

The popularity of Honda's 'cogs' advert is evident in a number of recent advertisements. Most notably the new Guinness advert and Brylcreem's very cool 'effortless' advert. The tone of voice of this ad is just perfect for the image of Brylcreem. I saw it for the first time in the cinema. Within seconds of it starting, everyone had stopped their conversations and watched it intently right through to the end. This was followed by almost the entire audience turning to their friends and commenting on how cool it was. This concept of using a chain of events or objects to create something or get something done has an almost mesmirising effect on the viewer. They become transfixed to the screen as they are intrigued as to what it is leading to, or what is going to happen next. I expect to see many more adverts using this concept as having the viewer 'glued' to the screen is invaluble to any advertiser.

greatest advert

Guinness adverts have always been impressive and hugely popular amongst a wide audience. The Guinness surfer ad from 1999 has to be the pick of the bunch. The combination of the stunning visuals, the strong soundtrack, and the perfectly scripted (and cast) voice-over makes for an incredibly powerful and almost motivational scene. For me, it encapsulates everything that the Guinness brand stands for.

A great follow up advert was made for Guinness extra cold. This is featured at the start of the video below.

vanity

photos from a night out. theres always a good number along these lines, people covering their faces. is it down to embarassment, shyness, or just plain vanity?

whatever the reason, when all compiled together they make for an interesting collection of photos.