brylcreem "effortless"

The popularity of Honda's 'cogs' advert is evident in a number of recent advertisements. Most notably the new Guinness advert and Brylcreem's very cool 'effortless' advert. The tone of voice of this ad is just perfect for the image of Brylcreem. I saw it for the first time in the cinema. Within seconds of it starting, everyone had stopped their conversations and watched it intently right through to the end. This was followed by almost the entire audience turning to their friends and commenting on how cool it was. This concept of using a chain of events or objects to create something or get something done has an almost mesmirising effect on the viewer. They become transfixed to the screen as they are intrigued as to what it is leading to, or what is going to happen next. I expect to see many more adverts using this concept as having the viewer 'glued' to the screen is invaluble to any advertiser.