show offs

when this advert first appeared on my TV after England's penultimate pre-World Cup friendly against Mexico, i sat absolutely glued to my screen, actually gobsmacked. the concept behind the advert is brilliant, epitamising the impact such small events in one football match can have around the world and the tagline 'write the future' could not sum this up better. however, i feel that Wieden+Kennedy slipped up with the cameo from Homer Simpson (not to mention the inclusion of Brazil's non-participating aged star). the inclusion of this comic cartoon slob feels very awkward and for me really takes away from the spectacular and inspirational tone of the advert.

the sheer length of the ad combined with the overwhelming cast and genius concept make for what has to be one of the best sports brand adverts ever made, and acts as a perfect reminder of just who is top dog.