RIO SMILES

fantastic stunt.
just watching the video evokes happiness!

A NEW TARGET

these great press ads approach the subject of sexual assault awareness differently to most others i have seen. the usual target for such ads is the victim, in this case inebriated women. these awareness campaigns typically urge women to restrict their behaviour, suggest they be more vigilant, or detail how they should best deal with the aftermath.

this campaign addresses alcohol-facilitated sexual assault without blaming the victim, through stark, striking imagery and succinct, hard-hitting copy. targeting potential offenders surely makes much more sense, as they are responsible for the assault and ultimately responsible for stopping it.

after all, drink driving awareness ads don't target innocent pedestrians, telling them to watch out for the pissed-up idiot veering down the road...

ONE OF THE BREAST

INEVITABLE WRINKLING

if ever a series has seen deterioration through progression, it has to be skins.

that being said, after the encapturing arcade-fire-endorsed trailer for the latest series i must say i was tempted, but this temptation rapidly subsided on viewing the early teasers hailing lines such as "i'm metal!" and subsequently, i decided to give it a miss.

however, flicking over tonight and settling on E4 for the latter half of the aforementioned 'current' teen drama, i was gripped. the portrayal of debauched late teen life is pretty spot on (depending on perspective of course). raw, honest, and indulgent.

upsettingly, the only feeling left lingering on the end credits was one of; shit. i've grown up.

DELIGHTFUL DIGITAL

M&M's.

SUPERBOWL

following in the footsteps of Old Spice's 'the man your man should smell like' was never going to be an easy fete, and i think it's safe to say noone came close to toppling said TV bit during this years most viewed airtime slot.

just the two stand outs from superbowl 2011 for me, and both of them car ads.