these great press ads approach the subject of sexual assault awareness differently to most others i have seen. the usual target for such ads is the victim, in this case inebriated women. these awareness campaigns typically urge women to restrict their behaviour, suggest they be more vigilant, or detail how they should best deal with the aftermath.this campaign addresses alcohol-facilitated sexual assault without blaming the victim, through stark, striking imagery and succinct, hard-hitting copy. targeting potential offenders surely makes much more sense, as they are responsible for the assault and ultimately responsible for stopping it.
after all, drink driving awareness ads don't target innocent pedestrians, telling them to watch out for the pissed-up idiot veering down the road...
No comments:
Post a Comment