THE NIKE OF MILK

i was always a big fan of the original Cravendale "miiiiilk" ads featuring the plastic pirate and die-cast cow. they instantly created a very strong brand image in what threatened to be a new branding war for another fairly innate product - much like the bottled water game. moving on from this initial success Wieden & Kennedy have taken a completely different approach, but to equal acclaim. their slightly more product-related "cats with thumbs" TV spot is fantastic; comical, cleverly narrated, and worryingly thought-provoking for any cat owners out there who are au fait with 'the stare'.