DID THAT JUST MOVE?..

cinemagraphs - absolutely gorgeous.

EXPER-INTENTIONAL?

while stood amongst a gathered crowd, watching a rather showy installer erect this poster on Brick Lane, i started thinking...

since the birth of youtube, smart phones, and social media, advertising has been able to reach audiences further and faster than ever before. an eye-catching installment or experiential campaign will be filmed and photographed, then shared and blogged, reaching millions in minutes. we know this, and many advertisers are using the free media to great effect.

but as this exuberant worker was climbing and abseiling up and down The Truman Brewery, I realised that not even traditional poster advertising is restricted to its medium. whether intentional or not, Absolut Vodka had created an experiential piece, simply through the installation of a poster (and employment of a real-life Spiderman). there was an excited buzz amidst the spectators - with everyone discussing the artistic designs that had stemmed from the Absolut Blank.

(apologies for the poor image. it was an afterthought taken from my flat window. i didn't have my phone on my at the time of the event)

INJECT INSPIRATION

I'm going to start running again.
(South American agency, once again)

VISUAL AIDS

I wish I had been in advertising before black and white became an option. Stunning.

BUENOS AWARENESS

South American agencies seem to be on top of their experiential game of late, and none more so than Ogilvy, Buenos Aires. Since visiting the addictive metropolis last year, a Latin emigration has never been far from my mind - and with installments like Coca-Cola's friendship machine and Budweiser's Poolball popping up more and more frequently, I think it may be time to dust off the Michel Thomas tapes...

THIS TESTING MACHINE MISSED THE BOAT...

a great new spot for VW from DDB.

almost a reversal of the infamous lemon.

turning the tester into the tested.

and the tested into the tester.

DDB clearly still employ the same great brains.

an agency of thinkers. and not bullshitters.

inspiring.

VERY GÜD INDEED

DDB have composed this charming commercial for the Gü brand of desserts. the beautiful subtlety of the advert works to initially intrigue, and eventually reward - with the musical accompaniment setting the tone of cheeky temptation perfectly.