while stood amongst a gathered crowd, watching a rather showy installer erect this poster on Brick Lane, i started thinking...since the birth of youtube, smart phones, and social media, advertising has been able to reach audiences further and faster than ever before. an eye-catching installment or experiential campaign will be filmed and photographed, then shared and blogged, reaching millions in minutes. we know this, and many advertisers are using the free media to great effect.
but as this exuberant worker was climbing and abseiling up and down The Truman Brewery, I realised that not even traditional poster advertising is restricted to its medium. whether intentional or not, Absolut Vodka had created an experiential piece, simply through the installation of a poster (and employment of a real-life Spiderman). there was an excited buzz amidst the spectators - with everyone discussing the artistic designs that had stemmed from the Absolut Blank.
(apologies for the poor image. it was an afterthought taken from my flat window. i didn't have my phone on my at the time of the event)
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