10.12.08
9.12.08
the new coke ad
the description of this advert on radio 1 prior to the campaigns release, was one that made the advert sound shocking and hard-hitting. in my opinion it couldn't be further from this. firstly, David Mitchell narrating - did the casting team not do their research?, as I seem to remember him being somewhat involved in the killing, cooking and eating of a dog in a particular Peep Show episode.
if I used cocaine, then the only thing that would have a chance of getting through to me would be facts relating to the damage it could do to me, and how it could affect me directly. if the fact that it is illegal isn't going to put people off, then I dont think the thought of a little dog being used in the logistics is quite going to cut it.
it's mad that the government feel the need to advertise not to break the law.
2.12.08
advertising no advertising
Back in December 2006, the mayor of the Brazilian city of Sao Paulo banned all outdoor billboard advertising, citing advertisers' unwillingness to comply with the city's rules on what sort of billboards can be placed where. Sky's use of this fact in their advert aired earlier in the year, made for what was one of the most perfect adverts I have seen. Using an images of an 'advertless' town, in an advert, to advertise not advertising. Ingenious.
subliminal
A bit of subliminal advertising by Nike. Not only are three sportsmen in Mach 3 advert are sponsored by Nike, but closer inspection of the golf ball that flies through the open window reveals a rather well-known logo on the ball. It took me a fair few viewings to spot it. I wonder how much Nike paid for this privilege.
(obviously watching this on YouTube quality isn't great so keep an eye out next time its on TV)
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