Back in December 2006, the mayor of the Brazilian city of Sao Paulo banned all outdoor billboard advertising, citing advertisers' unwillingness to comply with the city's rules on what sort of billboards can be placed where. Sky's use of this fact in their advert aired earlier in the year, made for what was one of the most perfect adverts I have seen. Using an images of an 'advertless' town, in an advert, to advertise not advertising. Ingenious.
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