14.6.07
Audi A5 - rhythm of lines commercial
Almost immediately after publishing my post on the 'line rider', I saw this commercial for the new Audi A5. The advert just oozes style and in my opinion stands out from any car adverts of recent time. It is not only stylish, but also extremely innovative and unique as far as today's television advertising goes. Audi's website states that the 'Audi brand' is:
"progressive design, groundbreaking technology and enhanced driving pleasure... Stylish and modern, innovative yet timeless, unique design, and dynamic sports appeal".
For me, the latter part of this brand description is effectively an excellent evaluation of the rhythm of lines commercial. In other words, Audi have very successfully created an advert that exhibits all of their brand values and in turn gives a perfect image of what the new A5 is all about.
Other recent car commercials worth keeping an eye out for are the adverts for the new Mercedes Benz C-class, and the new Lexus advert with the water droplets running along the car.
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1 comment:
From the first time watching this advert, I really liked it, it oozes class and quality which is why Audi cars are bought. The customers wants to buy a car that is sophisticated and original in design. The classical music in the advert makes you want to stop and listen. It creates a very relaxed atmosphere. The sleek linear lines that move gradually to the music eventually build the new car... compared to the new Skoda advert which although for a different target market, the word QUALITY is much more apparent in the Audi advert than the Skoda.
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