Vodafone

As far as Mobile Phone companies and Networks go, Vodafone have been very quiet for quite sometime. To get themselves back into the game they had to come up with an advert that would stand out and get people talking, as well as demonstrating their brand values.

Their new 'Make the most of Now' advert has achieved all of these things. The clever graphics coupled with the joyful, friendly soundtrack (from Bambi) make it catch the viewers eye and hold their attention for the duration of the showing. I have watched this advert with a number of people and so far not one of them has spoken or looked away from the screen while it was running. The scenes in the advert of people all rushing around to get out of the rain have a real sense of community, which is what mobile networks are essentially all about. To make it complete, the voice-over is spot on. Dame Judi Dench's voice has a real air of authority, as well as giving a soft, and very trustworthy feel.

The style of the commercial, with it's busy yet silent scenes, along with the calming soundtrack, make it fit in perfectly with the other popular television adverts of today, whilst still maintaining that edge to make it stand out from the crowd.