Olympics logo continued....

All of the papers from the last couple of days are filled with articles and letters complaining about the 2012 London Olympic logo. There has even been a petition started to scrap it, a petition that 27,000 people have already signed!

Although I was sceptical to begin with, the more I see it and the more I hear people complaining about it, the more I like it. It may arguably be unsuitable, but I keep looking at it and seeing the unashamed use of graffiti style, with its flexible use of bold colours and cheeky illegibility only adding to its impact. It is simply a logo for the 'ipod generation'. After all, wasn't everyone previously saying that the Olympics would be about young people?!