Nike have always been at the forefront of advertising campaigns and as the worlds leading sports brand, they clearly get it right. For me, this billboard shown above is one of the best examples of their perfect use of imagery and placement. This billboard was used to cover temporary fencing that had been erected to corden off an area of parkland, popular with joggers, that was undergoing work.
Nike's promotion for football is always greatly received by sports fans. Above is an excellent example of their awesome and impactful use of ambient media. This huge football was placed on one side of a busy street, with a huge image of Thierry Henry placed on a building on the other side of the street, suggesting he had just kicked the ball. Such large scale adverts are bound to get people talking, all adding to Nike's publicity and popularity.
1 comment:
Love this, its one of those "wish Id thought of that!!" ideas. What better way to catch the eye than a giant football in the side of a building. The tone of voice is also ideal, its as if the ball had been "booted" aggressively into the building, this denotes a feeling of power and passion, which are obviously tonal values o the Nike brand.
Post a Comment