16.8.07

sutton signage: the good...


This is the front of a hairdressing salon that has recently opened in my hometown of Sutton Coldfield. For some reason I am really drawn to the place solely for the reason that I love the sign and general appearance of the shopfront. I love the fact that the sign reads 'Browns Art team'. There is no mention that they cut hair, but just the way the employees are described as an 'art team' inspires me with confidence that they would be very capable hairdressers. When I first saw Browns I was unsure about the fact that the shopfront had no suggestion of a salon, but then on passing the place it is quite clear that that is what it is. The copy on the sign has a quiet confidence about it, almost as if they dont feel the need to clarify what it is they do.

The situation of the road sign, for me, really adds to the impact of the shopfront.

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