The Sony Bravia advert, featuring the bouncy balls and Jose Gonsalez, was hugely popular. It is doubtlessly one of the most awe inspiring and stunning adverts created, and most certainly the start of a trend.
Strong yet calming visuals, complimented by a soothing acoustic soundtrack, has become a very popular combination in the world of television advertising. I have been focusing on such adverts over the past year or so, as I have chosen to investigate the use of music in advertising for my dissertation. It is clear that advertisers are confident in this style of advert, with many popular brands. .T-Mobile, Orange, Guinness, Kleenex, Kingsmill and Vodafone (advert glogged earlier in glog) to name but a few. Even the BBC have realised it's potential and have used it to great effect with the Planet Earth adverts, showing awesome images of landscapes and wildlife to the backing track of Sigur Ros' epic 'Hoppipolla'.
I love this style of adverts, and the popularity and frequency in which they are appearing on the screen would suggest that I am not alone...
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