Aside from the excellent main content of the new coke advert, I find the new 'the Coke side of life' ident that appears at the end of the advert very strong. It is very clean and fresh, and the use of the coke bottle shape allows this ident to be used in a variety of adverts and promotions.
I saw a similar design to this one (above) on a billboard while travelling between Leeds and Birmingham on the train. This retro style whereby images are seen to be coming out of a bottle has become popular in a number of recent designs. The one that springs to mind is the Hugo Boss aftershave commercial.
While looking at various images from 'the Coke side of life' identity I came across this website which I thought the opening graphics were an excellent example of this new retro and quite 'hippie' 70's style. (screen shot shown below)
1 comment:
Cokes bottle is one of the most famous in the world the only other that currently springs to mind is absolut. Coke have generally had good advertising and the brand is renound. I like the current illustration style that there using, mixes things up.
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