4.8.07
MTV switch
Saving energy and in turn, the world, is all the rage of late. There are so many different promotions going around highlighting the importance of energy saving and the potential impact of global warming etc. But for me, this MTV switch advert is the only one that has any impact on me. I think this is down to the graphics. I find the visuals of this promotion absolutely stunning. I love the tone of the advert as well, the way that it seems so gentle and friendly, but at the same time is communicating such deep and very serious messages underneath.
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3 comments:
I hadnt seen this until you posted it on here but it is an interesting take on what seems in the last couple of months, to become the thing to talk about - saving energy. Im assuming it's been shown on TV and with the audience of MTV in mind, I think it is an innovative approach to raising the subject. I also really liked the visual style of the ad, the tone of voice and music suited this style well - its different to the usual animation MTV usually adopt so would be effective in getting the audiences attention.
I found the way the extent of the problem was highlight in the number of days we have left to sort it effective - this is quite hard-hitting and brings the urgency of the issue down to earth. I havent seen anything using that idea been done recently so there could be some potential in it; however, in this case I dont think it was highlighted enough, in a way in presented in too much of a gentle, calm way.
I think the music could appear too relaxing to some but for me it made me think that we are too relaxed about the whole issue. It made me want to contemplate the issue more, if that makes sense. I agree the time ticking is hard hitting and maybe should be feature throughout the animation more. I must admit the animation was very nice
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